Saturday 6 April 2013

Finding Their Niche: Secret’s Not So Secret Formula For Success

In today’s world of K-pop where debuts and comebacks occur on quite literally a daily basis, a K-pop act’s livelihood is largely determined on its ability to stay fresh and ahead of the curve in their stylistic concepts in order to attract enough attention from the public to stay relevant. With rookie groups debuting at an unprecedented rate, many of which impede upon if not totally rip off the original concepts of more established groups, veteran acts are forced to change up their concepts or undergo a stylistic 180 in order to stay distinct. Established groups elect to try on different concepts to keep fans guessing (SNSD), to (d)evolve from their original image due to member changes (After School), or to go in a different stylistic direction in order to detach themselves from an inferior concept (Chi-Chi). In doing so, maintaining a form of consistency from comeback to comeback proves to be difficult among a sea of changes.(...)
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Post tags: Hyosung, retro, Secret, Song Ji-eun, Sunhwa, Zinger

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